Ultra Luxury vs High-End brands

Ultra Luxury vs High-End brands

As fans of horology, we understand that there are watches and there are WATCHES! I don’t know anyone who would turn down a Pepsi, a Royal Oak, or a Nautilus. These names mean different things to different people. Taste in watches runs the gamut. From beater to ultrahigh luxury. There is something for everyone

ULTRA LUXURY

AVERAGE PRICE is Greater £50,000

If we average it out, a watch like this goes for around £50,000 give or take. There are many watches available at the price point. It’s when you start looking at timepieces at about £150,000 or more that a timepiece becomes a work of art. It becomes jewelry, timeless pieces so grand that they can stand alone. Stunning to look at, a privilege to wear, these magnificent pieces transcend time. A watch at £350,000 is not much different than a string of flawless diamonds. Less than 5,000 made Craftsmanship in watches considered ultra-high luxury is expected to be impeccable. We have left the big-name watchmakers who are pumping out thousands of watches per month. Maybe total production for an ultra-lux brand could come close to 5,000 watches per year.

MAY NOT HAVE THE BEST RESALE VALUE

Funny enough, watches that occupy this rare air aren’t a sure thing at holding their value. One could plunk down their £150,000 and walk away proudly. After the transaction, the watch’s actual value adjusts to the market. Remember supply and demand? These amazing pieces may appeal to a very small segment of watch buyers. Purchased to wear on occasion and stored otherwise, these watches could be an incredible addition to a family’s already staggering collection of timepieces AND jewels. A collector looking to sell a watch like this needs to find the buyer who is ready and able to come close to the original purchase. Sounds like a long process. Sounds like a daunting task.

SMALL INDEPENDENT NICHE BOUTIQUES AS DEALERS

These watches fill a need. A niche. The market of prospective buyers is relatively small. So are the boutiques that handle the prized inventory. A small network of narrowly niched dealers with long, even generational relationships with families and collectors. Call it a global market. Buyers can come from anywhere. Millionaires and Billionaires are everywhere these days. If a spectacular watch with amazing complications encrusted in precious stones becomes the fancy of one these folks. A corresponding watch is at the ready. Buyer and seller come together and the deal is done.

BRAND HERITAGE MAY BE SHORT AND NOT EASILY RECOGNIZED

World-class talent in watchmaking is a given. There are creative, imaginative artists around the globe making timepieces. Swiss makers most often are thought of first. What about the world-class artist, technically sound, who has access to capital. A person may strike out on their own. The buyer will trade a compelling brand story and choose, amazing, impossible to get, exclusive pieces that are a sure source of envy. What better way to define oneself than by wearing a £200,000 timepiece no one on the planet can get, can afford or has even seen before. Perfect!

COMPLEX IN HOUSE MOVEMENTS AND IMPECCABLE CRAFTSMANSHIP

Ultra high-end watches aren’t all diamond-encrusted platinum cases and python straps. What’s inside count too. There are movements, there are complicated movements, and there are unique, creative, whimsical timepieces with winding systems and complications to stagger the mind. Exotic ideas, materials, and impeccable craftmanship rule the day.

USE OF PRECIOUS METALS AND STONES

The fine mechanical watch as jewelry. Precious stones and exotic metals meet sometimes whimsical design to make art. Whether it’s a piece that is worn on special occasions or lives in the family vault or displayed in the study behind glass, there is no limit to what can be created.

TRY THESE ULTRA HIGH-END WATCHES ON FOR SIZE

BOVET RÉCITAL 20 ASTÉRIUM

Specification:

Bovet Fleurier SA is a Swiss brand of luxury watchmakers chartered May 1, 1822, in London by Édouard Bovet.

F.P. JOURNE TOURBILLON SOUVERAIN WITH DIAMONDS CALIBRE 1403

F.P. JOURNE TOURBILLON SOUVERAIN WITH DIAMONDS CALIBRE 1403

In 1999 François-Paul Journe launched F.P. Journe – Invenit et Fecit with the introduction of the Tourbillon Souverain.

MB&F HOROLOGICAL MACHINE N°4 AKA HM4 THUNDERBOLT

Maximilian Busser and Friends, normally shortened down to MB&F, is a Swiss watch brand founded by Maximilian Busser in July 2005 and based in Geneva, Switzerland.

JACOB & CO ASTRONOMIA HAND WIND SILVER DIAL UNISEX WATCH

For more than a quarter of a century, Jacob & Co has created revolutionary timepieces and exquisite jewelry that have captivated celebrities and notables from the watchmaking world

RICHARD MILLE TOURBILLON PABLO MAC DONOUGH BLACK DIAL WATCH

Richard Mille is a Swiss luxury watchmaking brand founded in 2001 by Dominique Guenat and Richard Mille and based in Les Breuleux, Switzerland

MOSER & CIE ENDEAVOR FLYING HOURS FUME WITH SUNBURST PATTERN

H. Moser & Cie is one of independent watchmaking’s most progressive companies.

HIGH-END LUXURY

More mainstream than the ultra Luxury models. These high-end watches are a force to be reckoned with. Wildly popular among fans, collectors, and everyday wearers, these watches offer superb value, high style, and iconic designs.

AVERAGE 10K TO 50K

Prices range on average up to 60,000 pounds and even more in the resale market. Some of the top brands are experiencing huge price increases due to limit availability and increasing demand.

MAKING 6 TO 60,000 TIMEPIECES YEAR

Top high-end luxury makers can make hundreds of thousands of watches every year. In most cases, production is tightly controlled and distribution is very limited. It is not uncommon for a maker to limit production to 40 watches and assign four or five to one country through their corporate-owned boutiques.

HIGH RESALES VALUES

Supply and demand rule the day. Want a watch that everyone else wants, and the prices can go through the roof. You’ll see pre-owned watches even break the $1,000,000 mark.

MOSTLY INDEPENDENT DEALERS

Wristwatches are sold on every channel you can think of. Savvy buyers know to bring their knowledge or trust to the watch shop. ADs can handle transactions where supply is low. Special orders and relationship selling are key elements in High-end luxury watches.

SUPERB HISTORY LONG HERITAGE

Brand stories sell high-end watches. In business since the 1800s, suppliers to Navies, Royal families, ultrarich families who do business by generations, and more. Amazingly, these elite makers have survived the decades.

COMPLEX IN HOUSE MOVEMENTS IMPECCABLY HANDCRAFTED

Making a movement in-house means the watchmaker controls every aspect of design, the materials used, and the production and testing of their watches. Fully integrated manufacturing is an old idea. It is a business imperative in watchmaking.

SOME USE OF PRECIOUS STONES AND METALS

Case materials can be exotic, to say the least. Makers develop their own steel, make their own gold, and hand-select, grade and set the finest of precious stones.

SELECTED HIGH-END WATCHMAKERS AND SELECTED PREMIER MODELS

PATEK PHILLIPPE THE NAUTILUS 5740G - Perpetual calendar

PP is a legend in watchmaking. It has been in business since the 1800s and has records of every watch it has ever made. 

 

VACHERON CONSTANTIN TRADITIONNELLE WORLD TIME WATCH MODEL #: 86060/000R-9640

Vacheron Constantin SA is a Swiss luxury watch and clock manufacturer. It is one of the oldest watch manufacturers in the world with an uninterrupted watchmaking history since its founding in 1755.

BLANCPAIN FIFTY FATHOMS 5025-3630-52

Blancpain SA is a Swiss luxury watch manufacturer, headquartered in Paudex/Le Brassus, Switzerland. It designs, manufactures, distributes, and sells prestige and luxury mechanical watches.

A.LANGE & SOHNE DATOGRAPH PERPETUAL CALENDAR 

A. Lange & Söhne is a German manufacturer of luxury and prestige watches. The company was originally founded by Ferdinand Adolph Lange in Glashütte, Germany in 1845.

AUDEMARS PIGUET ROYAL OAK PERPETUAL CALENDAR 26606ST.OO.1220ST.01

Audemars Piguet is a Swiss manufacturer of luxury mechanical watches and clocks, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875.

THE TIMELESS PASSION OF WATCHNERD.COM

Not content with a watch that only tells time? Special watches are out there. If you are asking yourself how do I choose a watch like this? What should I pay? Is there value behind the brand and price? You owe it to yourself to look closer into the Watchnerd.com buyer decision making guides. Watchnerd.com shows you your options as a buyer. Our guides are indispensable while trying to decide which brand and model is right for you. Watchnerd.com is ready to help. Contact us today! Our passion is timeless.

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