The watch collector’s best advice. “Bring your knowledge or trust to the watch shop.”
A visit to the Rolex showroom can be surprising. You may see runs of empty display cases. There are shortages of Rolex watches in stores. Many motivated, and well-intended, buyers end up going into the grey market. When this happens, a buyer may run into a grey market dealer or individual. The buyer may encounter discrepancies while looking for their Rolex. This is an unhappy consequence when supply is less than demand.
People are buying Rolex watches as an investment these days. With the likely increase in prices in the future. It is a risk some are ready to take.
You hear of people approaching Rolex wearers. They ask if the Daytona they are wearing has sentimental value. The wearer then gets a cash offer of $30,000. Owners may not be expecting this.
Experts will tell the fakes are so good these days. It is getting more difficult to tell the best from the bogus. It makes sense. A Rolex watch is a prized possession for many. If you have one, it is a thrill to wear. If you don’t have one, you want one.
Many of the fakes come from China. Counterfeits have originated from there for years. Whether it is a fake handbag, acoustic guitar or timepiece, people continue the buy them. Unwittingly or not.
Advancements in manufacturing technology have come far. The world of counterfeiting has benefitted tremendously.
Copyrights and patents are also under siege. Efforts to conceal violations take time and money. The problem is, the cost of hiding violations remains a fraction of the profits one can make. If you are in the market for a Rolex, especially in the pre-owned market, it is buyer beware!
Let’s take an authentic Rolex and put it through its paces. Ask yourself these questions while doing your Due Dilligence. Pay attention to what you are doing. Don’t assume. Make the watch earn it!
CAN YOU HEAR THE WATCH TICK?
You should not hear the watch ticking. Loud ticking is a red flag. The precise nature of the Rolex movement eliminates the familiar tick sound.
IS THE GLASS COVERING THE WATCH SAPPHIRE?
It should be sapphire. Sapphire is hard and resists scratching. If you are looking at a pre-owned piece, look for scratches. Heavy scratching is a red flag.
WEIGH THE WATCH
If the watch feels light, it is worth investigating to find out why. An authentic Rolex should have some heft. This is due to Rolex not caring about weight and instead of using the best materials. Weigh the watch and compare it one you know that is authentic. A feathery lightweight Rolex is a red flag.
DOES THE CYCLOPS MAGNIFY AT 2.5X POWER?
While you are looking. There should not be any variation or unevenness in the font depicting the date numbers. The numbering should be perfect. Imperfect fonts are a red flag.
LOOK CLOSER AT THE CROWN
The Rolex crown gets engraved not pasted on. This watch left the factory in perfect condition. Imperfections are a red flag.
PULL OUT THE STEM AND WIND THE WATCH
Does the second hand stop while you are doing this? The second hand should stop dead. If not… you guessed it.
CHECK THE BACK OF THE WATCH CASE.
It should be stainless steel. Not glass. Rolex does not engrave on the back of the case. If you see a logo, model number you are handling a fake. Not good. Allow for an occasional engraving from the wife saying something like... “Larry, I love how you rock my world, with love, Bunny. Xxoo” Not much you can here!
LOOK FOR A SERIAL NUMBER
Is it located between the lugs at the six o’clock position? Rolex serial numbers are not the same as reference numbers. Bone up. Ask questions.
FEEL FOR ROUGH FINISHES AND ROUGH EDGES
Is the watch polished to perfection and finished? There should be no gaps, openings, rough edges, or burrs on any edge. Rolex will never let a sub-par watch leave their facility. Look closer at any blemish or ill-fitting component. You should be looking at the work of a fit and finish technician.
Many of the tests you can perform to ensure authenticity are best done in person. Done and concerns sussed out BEFORE any money trades hands. For this reason, shops will tell you to pass on the online deals. There have been reports where buyers paid big money online and did not get an authentic watch. Common complaints are non-original movements. Known as Frankensteining. The original movement gets replaced with a cheap movement. Lack of original box and certification paperwork is common. Buyers have even paid for a watch the sellers don’t have in their possession. Also, buyers have gone back to their online sellers only to find the website is down. The seller has closed up shop with no way to locate them. These are nightmare scenarios. Doing business with a big name does not eliminate issues. It is a good start to driving out distractions from the joy of wearing a new Rolex home from the shop. Buyer beware! One more time. “ Take your knowledge or your trust to the watch shop.
THE TIMELESS PASSION OF WATCHNERD.COM
Not content with a watch that only tells time? Special watches are out there. If you are asking yourself how do I choose a watch like this? What should I pay? Is there value behind the brand and price? You owe it to yourself to look closer into the Watchnerd.com buyer decision making guides. Watchnerd.com shows you your options as a buyer. Our guides are indispensable while trying to decide which brand and model is right for you. Watchnerd.com is ready to help. Contact us today! Our passion is timeless.
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