10 Iconic Watches That Stand The Test Of Time

10 Iconic Watches That Stand The Test Of Time

Image courtsey of  : @exitwatch

Iconic Watches , daytona, calatrava, submariner, speedmaster

Throughout history, companies have found success in designing products that capture the imagination. Think of the artists, designers, inventors, tinkerers, and craftsmen who have inspired us. Leo Fender and Les Paul, Harvey Earl and Lee Iacocca, Elvis and Led Zeppelin, Coco Chanel and Gianni Versace. These men and women are true visionaries who have influenced generations. Iconic watches are no different. Today's master craftsmen respect the contribution of their founders. They continue to pay deep respect to their brand heritage. Watchmakers are extending iconic designs with new colors, materials, and special functions. Much to the delight of watch lovers around the world.

Cartier Tank


Louis Cartier put the first six of his Tank watches on display in his Paris boutique in 1916. Cartier was not the first to create a timepiece that made an impression. The Tank watch is still cherished 100 years later. It is Cartier’s vision of what a timepiece should be. His design has gained respect by generations of discerning horology fans. Today, Cartier has produced 38 tank models across six unique designs.

Rolex Submariner and Rolex Daytona in steel


Many experts say Rolex put fine watchmaking on the map. By far the most recognizable brand, the company leads the pack in so many ways. It is no surprise that Rolex holds two spots on our top ten list. Rolex introduced the Submariner in 1954 and the Daytona in 1963. Submariner is the best divers watch in the world. The Daytona is a timeless classic everyone wants. Collectors around the world admire both of these iconic creations.

Patek Philippe Nautilus 5711 and Calatrava


Patek Phillippe has a record of every watch they have ever made. That’s 1839 to the present day. They can and will service or repair ANY PP watch. PP made the first Swiss wristwatch for Countess Koscowicz in 1868. The Calatrava, introduced in 1932, remains the quintessential dress watch. What is better than a Calatrava, with its simple and stunning design, peeking out from under your cuff during that big boardroom presentation?

Decades later, Patek Phillippe, launched the incomparable Nautilus. The watch features an octagonal porthole case and an embossed face. It is now available in a variety of materials and colors. Choose your favorite Nautilus and make Patek Phillippe part of your active lifestyle.


Jaeger- LeCoultre introduced the Reverso in 1931. Designed for British Army Officers, stationed in India, for wear while playing polo. The shape of the case could endure polo mallet hits. For 100 years, the Reverso has been scoring points with watch lovers for with no signs of slowing down. Cartier hired Edmond Jaeger to produce movements for his Tank watches. Jaeger and Cartier collaborated with LeCoultre, a Swiss manufacturer, and later joined forces. Small world!


Visionary watchmaker Georges Favre-Jacot created Zenith in 1865 in Le Locle, Switzerland. Zenith's El Primero is a prime example of Zenith’s watch-making prowess. A closer look reveals a detailed face. Known for exacting precision, Zenith introduced the El Primero in 1969. Top tip. Consider this exacting timepiece alongside a Moon watch or Daytona.

Audemars Piguet Royal Oak 15400 blue dial


Audemars Piguet introduced the Royal Oak to the world in 1971. It remains as one of the best-loved watches of all time. Wearers report that they would wear no other and many owners have more than one. Why? The eight-sided shape commands attention and the raised blocks on the dial make it look like no other. The Royal Oak has been celebrating time with its proud wearers for 50 years. It is available in a wide range of materials, colors, bands, and dial colors. Doting wearers say this is one watch you put on and never want to take off.


Your Omega Speedmaster was on Neil’s wrist when the Eagle landed. Planning to spend the next afternoon doing barrel rolls in an aerobatic airplane? Your Breitling Navitimer is ready when you are. Watches that go places? Watches that you can do things with? Both of these icons are dependable under the most demanding conditions. The Omega Speedmaster features a clean black dial and white lettering and numbers. It looks good with a suit or with jeans. You can spend a lot more on a watch that looks like this but no watch on earth can claim they were the first on the moon.


Pilots have an understanding and appreciation for precise time-keeping. The Navitimer is at home making calculations, converting currency, and more. If you are looking for a watch that does more than tell time, this is it. There are many extensions of this icon. Choose yours amongst a variety of colors and style. The Navitimer will exceed your expectations of what a fine timepiece can deliver.



Fine watchmakers honor their unique and rich brand journeys. The advancements in technology are stunning. Many of these legends make all the parts of their watches in house. Some, like Rolex, even make their own gold. You will notice that these watches evolve and extend rather than change. Imagine this conversation. The product manager wants to scrap the Tank watch after a hundred years of production and start over. Iconic watches grow customers. Watchmakers are keen to offer new colors, materials, straps, bracelets, and special features. All designed to delight the wearer. The next time you see someone with a Daytona or Calatrava, stop and ask them about it. Find out why they chose it, what they like about wearing it, and what it means to them. You’ll want to begin your own story....

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